Yusnita Putri

Digital Technology Specialist

Researcher and Digital Technology Specialist with a strong background in researching, designing, and optimizing digital technologies to enhance product performance.

Follow me:

2

Years of experience

Putri Yusnita

About Me

With over 2 year of experience across 10+ website, desktop, and mobile app projects, I specialize in integrating user-focused insights with business strategies.

My Guiding
Principles

"The greatest power is not found ahead, around, or behind you but in the quiet strength that rises from within your soul."

Yusnita Putri

Founder Bersamaberanjak

My expert
areas

Proficient in Signal Processing, Information Security, Computer Engineering (SPICE), ICT for Education, Digital Media, User Interface and Experience, and Human-Computer Interaction and Design.

I drive business growth and deliver impactful results in dynamic, fast-paced environments. Committed to using technology to develop innovative solutions that improve both user experiences and overall business outcomes.

  • Figma (95%)

  • Maze (90%)

  • Python (70%)

  • Ms Office (85%)

  • Ibis Paint (80%)

  • Canva (95%)

  • ⁠2024-present Bersamaberanjak

    Founder

  • 2024 Telkom Indonesia

    Technical Operation Support

  • 2023-2024 SPIS Laboratory

    Research Assistant

  • 2021-2023 Telkom Indonesia

    Contributing Writer

  • 2021-2025 Telkom University

    Bachelor Telecommunication Engineering

  • ⁠2018-2021 Taruna Nusantara High School

    Mathematics and Natural Sciences

  • 16

    Innovation Projects
  • 6

    Intellectual Property
  • 48

    Written Projects
  • 28

    Awards

Services
I Provide

  • 01

    Research

    You can rely on me to uncover insights through thorough and reliable research.

    You can rely on me to conduct thorough, methodologically sound research grounded in my academic and professional background in Signal Processing, Information Security, and Computer Engineering (SPICE).

    I specialize in identifying emerging trends, analyzing complex data, and transforming insights into actionable strategies. Whether for academic, technical, or industry-focused initiatives, my research supports informed decision-making and drives innovation.

  • 02

    UI/UX Design

    You can trust me to design user experiences that are both intuitive and visually engaging.

    You can trust me to design engaging, functional, and accessible user experiences rooted in principles of Human-Computer Interaction and Design. I combine creativity with usability research to develop interfaces that are intuitive and inclusive, enhancing the way users interact with technology.

    With a strong eye for detail and a deep understanding of digital behavior, I create designs that improve satisfaction and drive user retention.

  • 03

    Proofreading/Writing

    You can count on me to craft clear, compelling content and ensure your writing is error-free.

    You can count on me to deliver high-quality writing and editing services tailored to your specific audience and goals. With a background in technical fields and digital media, I offer a unique blend of clarity, precision, and creativity whether refining academic manuscripts, writing UX copy, or proofreading business communications. My work ensures that every piece of content is polished, professional, and impactful.

  • 04

    Digital Product Innovation

    You can work with me to turn bold ideas into innovative digital products that stand out.

    You can work with me to bring innovative digital product ideas to life from concept to execution by leveraging my expertise in ICT for Education, Digital Media, and systems design.

    I thrive in dynamic, fast-paced environments and use a strategic, user-focused approach to solve complex problems through technology. My goal is to create solutions that not only meet user needs but also deliver measurable value to businesses and communities.

Look at my
recent projects

From my
blog post

  • Branding requires mapping a series of steps in the customer journey, which start from the point of consideration from a potential buyer and goes all the way to ensure that once someone purchases the product, he is serviced when there is a problem.

    This is where customer service as a brand building opportunity comes in. Many do not consider this as branding and think brand building stops when a sales transaction has happened. The end objective for most marketers is that moment of truth when the customer signs on the dotted line to complete the sale. That is, in fact, marketing which is a small part of the big branding challenge.

    The biggest hurdle for most companies is that they have no vision for creating a customer-centric business model, whereby they can use opportunities like customer service to build brand equity.

    At this stage you continue trusting the brand and reach out to customer support with confidence. If no one picks up the phone or you get hung up or are simply made to hold on, the frustration level starts building. You are already unhappy with the product and the customer service department seems oblivious of your irritation.

    For them you are just a query or a ticket number that they may eventually need to handle. What they have missed is that your query is linked to the product you purchased which is further linked to the larger customer journey that you are a part of. Most of the time companies fail to recognize such simple truths and this has a huge bearing on the brand equity.

    At other times most of the responses received from customer support are not helpful because they follow a process that usually throws standard answers to most problems which seems robotic for a problem that is human. Such transactional treatment fails to understand the emotions behind a customer reaching out to the brand he trusted. To that extent there are extremely few brands that try and truly get behind the problem.

  • Branding requires mapping a series of steps in the customer journey, which start from the point of consideration from a potential buyer and goes all the way to ensure that once someone purchases the product, he is serviced when there is a problem.

    This is where customer service as a brand building opportunity comes in. Many do not consider this as branding and think brand building stops when a sales transaction has happened. The end objective for most marketers is that moment of truth when the customer signs on the dotted line to complete the sale. That is, in fact, marketing which is a small part of the big branding challenge.

    The biggest hurdle for most companies is that they have no vision for creating a customer-centric business model, whereby they can use opportunities like customer service to build brand equity.

    At this stage you continue trusting the brand and reach out to customer support with confidence. If no one picks up the phone or you get hung up or are simply made to hold on, the frustration level starts building. You are already unhappy with the product and the customer service department seems oblivious of your irritation.

    For them you are just a query or a ticket number that they may eventually need to handle. What they have missed is that your query is linked to the product you purchased which is further linked to the larger customer journey that you are a part of. Most of the time companies fail to recognize such simple truths and this has a huge bearing on the brand equity.

    At other times most of the responses received from customer support are not helpful because they follow a process that usually throws standard answers to most problems which seems robotic for a problem that is human. Such transactional treatment fails to understand the emotions behind a customer reaching out to the brand he trusted. To that extent there are extremely few brands that try and truly get behind the problem.

  • Branding requires mapping a series of steps in the customer journey, which start from the point of consideration from a potential buyer and goes all the way to ensure that once someone purchases the product, he is serviced when there is a problem.

    This is where customer service as a brand building opportunity comes in. Many do not consider this as branding and think brand building stops when a sales transaction has happened. The end objective for most marketers is that moment of truth when the customer signs on the dotted line to complete the sale. That is, in fact, marketing which is a small part of the big branding challenge.

    The biggest hurdle for most companies is that they have no vision for creating a customer-centric business model, whereby they can use opportunities like customer service to build brand equity.

    At this stage you continue trusting the brand and reach out to customer support with confidence. If no one picks up the phone or you get hung up or are simply made to hold on, the frustration level starts building. You are already unhappy with the product and the customer service department seems oblivious of your irritation.

    For them you are just a query or a ticket number that they may eventually need to handle. What they have missed is that your query is linked to the product you purchased which is further linked to the larger customer journey that you are a part of. Most of the time companies fail to recognize such simple truths and this has a huge bearing on the brand equity.

    At other times most of the responses received from customer support are not helpful because they follow a process that usually throws standard answers to most problems which seems robotic for a problem that is human. Such transactional treatment fails to understand the emotions behind a customer reaching out to the brand he trusted. To that extent there are extremely few brands that try and truly get behind the problem.

  • Branding requires mapping a series of steps in the customer journey, which start from the point of consideration from a potential buyer and goes all the way to ensure that once someone purchases the product, he is serviced when there is a problem.

    This is where customer service as a brand building opportunity comes in. Many do not consider this as branding and think brand building stops when a sales transaction has happened. The end objective for most marketers is that moment of truth when the customer signs on the dotted line to complete the sale. That is, in fact, marketing which is a small part of the big branding challenge.

    The biggest hurdle for most companies is that they have no vision for creating a customer-centric business model, whereby they can use opportunities like customer service to build brand equity.

    At this stage you continue trusting the brand and reach out to customer support with confidence. If no one picks up the phone or you get hung up or are simply made to hold on, the frustration level starts building. You are already unhappy with the product and the customer service department seems oblivious of your irritation.

    For them you are just a query or a ticket number that they may eventually need to handle. What they have missed is that your query is linked to the product you purchased which is further linked to the larger customer journey that you are a part of. Most of the time companies fail to recognize such simple truths and this has a huge bearing on the brand equity.

    At other times most of the responses received from customer support are not helpful because they follow a process that usually throws standard answers to most problems which seems robotic for a problem that is human. Such transactional treatment fails to understand the emotions behind a customer reaching out to the brand he trusted. To that extent there are extremely few brands that try and truly get behind the problem.

Lets work together

Open to exciting collaborations that blend creativity, strategy, and meaningful results.

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